Sun and beach tourism is going out of fashion. A new generation, the millennials, has joined the market and is implementing a new form of consumption. One of the trends that this population segment is making fashionable is called smart travel, which is based on three cornerstones: technological innovation, accessibility and sustainability.
The time has long gone when companies contacted their customers by post or phone call. Now, with social media and the internet, contact is much more fluid and is, moreover, two-way. This way, a well-known app like Whatsapp can be a sensational tool for boosting our customer care.