Customers in the digital era have the largest sale price database readily to hand. Today, users have endless price offers that they can compare on various comparison sites, e-commerce sites or on Google Shopping search engines.
A few years ago, the expression Big Data seemed very technological and complicated. Nowadays, it’s already a reality in our lives.
The time has long gone when companies contacted their customers by post or phone call. Now, with social media and the internet, contact is much more fluid and is, moreover, two-way. This way, a well-known app like Whatsapp can be a sensational tool for boosting our customer care.
To improve customer satisfaction and experience, and making full use of the advances in the digital world, banking, which is one of the most traditional sectors, has decided to make an important commitment to business intelligence and propose alternatives using technology.