It’s no longer remote to think of running shoes capable of recording data such as time and the distance covered, or a fridge that can draw up a shopping list as things are put inside it and as it is emptied. None of this is fiction, it’s the here and now.
innovation
Sun and beach tourism is going out of fashion. A new generation, the millennials, has joined the market and is implementing a new form of consumption. One of the trends that this population segment is making fashionable is called smart travel, which is based on three cornerstones: technological innovation, accessibility and sustainability.
The time has long gone when companies contacted their customers by post or phone call. Now, with social media and the internet, contact is much more fluid and is, moreover, two-way. This way, a well-known app like Whatsapp can be a sensational tool for boosting our customer care.
Digital transformation is becoming increasingly more present, processes are being automated and technology accompanies people in actions that used to be physical.
The rise of digitalisation and social media has led to the appearance of new business technologies such as gamification, a segment currently being developed with an optimistic future ahead of it. So what’s behind the success of gamification?
To improve customer satisfaction and experience, and making full use of the advances in the digital world, banking, which is one of the most traditional sectors, has decided to make an important commitment to business intelligence and propose alternatives using technology.
At almost every stage in the development of human society, there has been a need to exchange goods and services. Given the highly complex nature of production systems, traditional swapping stopped being useful and led to the need to use instruments that represented value and were socially accepted
Until very recently, AI (artificial Intelligence) sounded like something from a science fiction movie. However, technology has developed to an unimagined extent and Artificial Intelligence is now a reality that is improving company efficiency through the use of the very latest tools.
The digital transformation of a business is one of the most useful measures there are to improve its performance. The most widely-used current trends in digitalisation include the use of a CRM to improve the relationship between the business and its potential customer base.
Through botsourcing, or the application of robotisation to economics, new approaches towards growth are opening up in all sectors regarding both improved quality of life for consumers and increased productivity in terms of employment.