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INSIGHTS

Artificial Intelligence in Europe

While the hype of artificial intelligence (AI) and its potential role as a driver of transformational change to businesses and industries is pervasive, there are limited insights into what companies are actually doing to reap its benefits.

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The future’s here: augmented reality on mobiles

Augmented Reality (AR) is a very recent technology that is about to revolutionise the user experience. It consists of mixing reality with the latest computer advances, which will mean a clear process of digitalisation that will improve our visual routine.

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Pricing in omnichannel trade

Customers in the digital era have the largest sale price database readily to hand. Today, users have endless price offers that they can compare on various comparison sites, e-commerce sites or on Google Shopping search engines.

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